Many architects, consultants, and owners across the Northeast are already familiar with Viracon’s single‑source model and have seen it applied on everything from K‑12 and higher‑ed projects to large, high‑profile façades.
If you’re not as familiar—or if you’re trying to sort out the differences between Viracon’s single‑source approach and the common coating‑supplier + regional‑fabricator model—this article is meant to walk you through those distinctions.
What we’d like to do here is highlight how Viracon is different:
- Not just another glass name on a submittal
- A single‑source fabricator that can de‑risk projects across a wide variety of building types
- And a partner that supports the kind of design work Martineau & Co is involved in throughout the region—schools, universities, healthcare, civic, cultural, commercial, and more
In a short read, we’ll cover:
- Who Viracon is and how it differs from the typical coating‑supplier + regional‑fabricator approach
- Where that difference shows up on your jobs—flatness, quality, schedule, and risk
- A few areas where Viracon is investing heavily: bird‑friendly glass (SoarSafe™), sustainability, and traceability tools like VIN
Common Glass Headaches We Hear About
Before we get into Viracon, it’s worth naming the pain points we hear from design and construction teams across the Northeast:
- Quality issues (distortion, off‑angle color, mismatch between elevations)
- Schedule slips or unpredictable replacement lead times
- Coordination headaches with multiple suppliers in the chain
- Cost surprises tied to freight, tariffs, or re‑order logistics
Questions you might ask internally:
- On your last few glass‑heavy projects, what frustrated you most: quality, schedule, coordination, or cost?
- Who’s currently working on a school, university, healthcare, civic, cultural, or commercial project where glass is a major design element?
- Which glass names or product lines do you most often see in your specs?
Keep those in mind as we walk through how Viracon’s model is set up.
Who Viracon Is: Key Facts & Formula for Success
At a high level, Viracon is a North American architectural glass fabricator focused on:
- High‑performance coated glass for façades and daylighting
- Single‑source fabrication (more on that below)
- Strong emphasis on flatness, appearance, and quality control
Their formula is straightforward:
- Invest in technology – integrated manufacturing with coating, heat treatment, lamination, insulating, and printing in‑house.
- Invest in people – experienced teams across engineering, manufacturing, and quality.
And there’s a simple operational expectation behind it:
Consistent quality only matters if you deliver it on time and complete.
Viracon is structured to state a date and ship to it with high on‑time, in‑full performance—which becomes very real for glaziers and GCs once the project is in production.
Locally, your Viracon face is Martineau & Co, a multi‑line manufacturer’s representative serving critical Northeast markets:
- Viracon (fabricated glass)
- W&W (structural glass walls)
- Tecfire (fire‑rated glazing and frames)
- IRD (revolving/balanced doors)
- Peerless (unitized curtain wall, aluminum windows & doors)
- McGill Architectural (louvers, sunshades, grilles)
Our job is to translate this manufacturing capability into practical decisions on your projects across the Northeast.
Why Viracon Is Different: The Fabrication Model
Many project teams are used to what we might call a post‑temperable model:
- A coating supplier (Vitro, Guardian, etc.) provides coated glass.
- The coated glass goes to a separate regional fabricator for:
- Heat treatment
- Lamination
- Insulating
- Printing or silkscreening
That creates a chain of vendors: coater → fabricator(s) → jobsite.
Viracon’s model is different:
Viracon is a single‑source glass fabricator.
- They develop and produce their own coatings.
- They heat‑treat, coat, laminate, insulate, print, and temper the glass under one roof.
So when you specify Viracon, you’re specifying a finished glazing product from one manufacturer, not a stitched‑together chain. That pays off in multiple ways:
- Responsibility is clear (one warranty, one QA system).
- Variability is reduced (no handing off across multiple plants with different standards).
- Communication is simpler (one partner to call for glass‑related questions).
Proprietary Coatings & Long‑Term Matchability
Viracon’s proprietary coating technology is another key difference:
- They control performance, color, and availability of the coatings themselves.
- They can support those coatings for the long term, not just a short commercial life cycle.
Why this matters:
Viracon has never discontinued a coating in a way that left an “orphaned building” where replacement glass couldn’t be matched.
For clients across the Northeast—where additions and renovations are common—that’s a big deal. It reduces the risk that:
- A future phase uses visibly different glass.
- A broken lite can’t be matched years later.
Discovery question:
- Have you ever run into a situation—on a campus, hospital, or multi‑building project—where you couldn’t match legacy glass because the coating was discontinued or changed?
Heat Treatment Before Coating: Flatter Glass, Less Distortion
One of the most practical differences you’ll see in the field is how Viracon handles heat treatment:
- Viracon heat‑treats the raw glass before applying the coating.
- Many regional fabricators must temper or heat‑treat after the coating is applied.
Why that matters:
- When coated glass goes into the furnace, the coating reflects heat, making uniform heating harder.
- That can increase rollerwave, bow, and warp—the “wavy” look owners often object to.
By heat‑treating first, Viracon can:
- Achieve more uniform heating of the underlying glass.
- Significantly reduce visible distortion.
This is formalized in Viracon’s Enhanced Flatness Specification, measured in millidiopters, giving architects and owners a tighter, more precise flatness standard than what’s common in the market.
Discovery questions:
- Have you had a project where roller distortion or wavy glass became a design or owner issue?
- In your mockups, how sensitive are your clients to off‑angle color and distortion?
Dependable North American Lead Times & Job Support
On many Northeast projects, schedule pressure is as critical as performance.
Viracon fabricates in North America, which means:
- No import duties or tariffs.
- Standard flatbed deliveries instead of complex ocean logistics.
- Weekly, predictable ship weeks with lower breakage risk due to shorter transport.
Operationally, Viracon aims for:
- >95% complete and on‑time within the committed ship week.
For glaziers and GCs, there are practical supports:
- Boxing and sequencing glass by elevation or install logic.
- Replacement and super‑service programs to keep jobs moving when inevitable issues arise.
Discovery questions:
- How much of your glass‑related stress on recent jobs was tied to schedule and replacement lead times?
- Have you had experience with overseas glass where tariffs, customs, or replacement logistics created surprises?
Measurable Quality: Distortion, Anisotropy, and Color
Viracon backs up quality claims with measurable standards around:
- Distortion and flatness
- Anisotropy (strain patterns)
- Low‑E color / Delta E tolerance
In practice:
“Bad glass doesn’t leave the building.”
Viracon’s average defect/reject rate is in the 0.25–0.5% range—roughly one rejected unit out of 300—based on internal QC gates, not just what gets flagged in the field.
For glaziers, that means fewer:
- Field rejections
- Callbacks
- Time‑consuming disputes over what’s “acceptable”
Single‑Source Warranty & Risk Reduction
Because Viracon fabricates the entire IG unit, their warranty covers the whole product, not just one component.
That helps you avoid scenarios such as:
- The coater saying, “That’s a fabrication issue.”
- The fabricator saying, “That’s a coating issue.”
- Everyone else waiting while responsibility is disputed.
With a single‑source warranty:
- Responsibility is clearer.
- Issues are easier to resolve.
- Specs can be written to avoid split responsibility for the glazing unit.
Discovery question:
- Have you ever been pulled into an issue where multiple suppliers were arguing about responsibility, and you were stuck in the middle?
Sustainability & Transparency: Processed Glass EPD
As sustainability and ESG requirements grow, more owners and RFPs are asking for:
- EPDs (Environmental Product Declarations)
- Embodied carbon data
- Type III, third‑party certified disclosures
Viracon offers a processed glass EPD in North America:
- Type III, third‑party certified
- Aligned with ISO standards
- Focused on the actual fabricated unit, not just raw float glass
That gives you:
- Clear environmental data for specifications.
- Stronger support for LEED, Green Globes, and ESG‑driven clients.
Discovery question:
- On your recent RFPs, how often are owners asking for EPDs or embodied carbon data on the glazing package?
Digital Traceability: Viracon Identification Number (VIN)
Viracon is currently unique in offering VIN – Viracon Identification Number:
- An 8‑digit code discreetly laser‑printed on the spacer.
- Encodes thickness, size, substrate, print, heat treatment, and manufacture date.
For architects, owners, and facility teams, VIN:
- Makes replacement and matching much more straightforward, even years later.
- Reduces guesswork when you’re doing additions or repairs.
- Supports asset management across campuses, healthcare systems, and portfolios.
Discovery question:
- On your projects, how useful would it be to know exactly what glass is in each opening years after occupancy?
Bird‑Friendly Glass & Design Tools
Beyond performance and logistics, Viracon has invested heavily in bird‑friendly solutions and design support:
- SoarSafe™ first‑surface etch
- VF ceramic enamel
- Surface‑2 silkscreen/digital patterns
- Many configurations ABC‑approved at TF 20 and 25
For project teams, Viracon can also:
- Support mockup walls at their facility to compare Viracon vs alternatives.
- Use their Architectural Glass Studio to help evaluate custom patterns and Threat Factors.
Discovery questions:
- Are you starting to see bird‑friendly requirements on your work (campus, healthcare, civic, or waterfront projects) in the Northeast?
- Would a mockup wall comparing Viracon vs a typical post‑temperable solution be useful for your team or your owner?
Bringing It Back to Your Work
To summarize why Viracon is different for the variety of projects Martineau & Co supports across the Northeast:
- Single‑source fabrication simplifies coordination and responsibility.
- Proprietary coatings reduce long‑term risk on campuses, healthcare facilities, and multi‑phase developments.
- Heat treatment before coating helps deliver flatter glass with less distortion.
- North American manufacturing supports dependable lead times and replacements.
- Measured quality, single‑source warranty, EPDs, and VIN all reduce risk for your design and construction teams.
- Bird‑friendly tools like SoarSafe™ help you meet evolving code and owner expectations without losing design intent.
If you’re working on a project where:
- Glass quality, appearance, or security is mission‑critical, or
- You’re weighing post‑temperable models vs single‑source fabrication,
you’re welcome to send over:
- A spec section, and
- A basic elevation or glass schedule.
We can come back with:
- A snapshot of where Viracon’s model reduces risk, and
- Which aspects (flatness, security, color, bird‑friendly, VIN, sustainability) are most relevant for your specific job.
That’s what MCo Insights is for: helping you cut through buzzwords and vendor lists so your façades across the Northeast perform—and age—the way you intended.